GGWD
is a professional Web design firm
based in Land O' Lakes, Florida (Just North of Tampa).
Utilizing the latest in web design technology,
database-enabled applications, Electronic Commerce
initiates and high-end graphics software - GGWD offer low-cost, high quality web design
services, hosting services and web maintenance services
catering to the individual, small business and emerging
business sectors. We recently moved into the
Professional Center, suite 140, Land O Lakes, FL where I
primarly write books and deliver private consulting
services.
Over the
past 4 years I started to put my twelve years of web
design and development experience down on paper and have
just finished my tenth book. I continue to write books
and have
shut down my web design business for future clients
(except in very few cases) and I typically only provide
consulting services while I continue to write books and
help my current clients.
Bruce is
available for interviews (radio, other), book signings,
author workshops, professional speaking, writing,
reviews of products and books and consulting services.
You can contact him at
bruce@gizwebs.com.
Bruce C. Brown is an
award-winning author of 9 books including "How to Use
the Internet to Advertise, Promote and Market Your
Business or Website with Little or No Money", winner of
a 2007 Independent Publisher Award, Best Book -
USABookNews.com", "Winner, "INDIE Excellence Awards",
and "Book of the Year – Foreword Magazine", as well as
"The Ultimate Guide to Search Engine Marketing: Pay Per
Click Advertising Secrets Revealed" Winner in the USA
Best Books 2007 Award program. He also wrote "The
Complete Guide to E-mail Marketing: How to Create
Successful, Spam-free Campaigns to Reach Your Target
Audience and Increase Sales, "Complete Guide to Google
Advertising: Including Tips, Tricks, & Strategies to
Create a Winning Advertising Plan" and "The Secret Power
of Blogging: How to Promote and Market Your Business,
Organization, or Cause With Free Blogs", Returning From
the War on Terrorism: What Every Veteran Needs to Know
to Receive Your Maximum Benefits", "The Complete Guide
to Affiliate Marketing on the Web: How to Use and Profit
from Affiliate Marketing Programs", “Google Income: How
Anyone of Any Age, Location, and/or Background Can Build
a Highly Profitable Online Business with Google”, “How
to Open and Operate a Financially Successful Web-Based
Business” and is currently working on “How to Build Your
Own Web Site With Little or No Money The Complete Guide
for Business and Personal Use”.
Get the latest books from our Owner - Bruce C. Brown,
author of 10 must-have books to help you in your web
development and marketing success:
How to Use the Internet to Advertise, Promote and Market
Your Business or Web Site—With Little or No Money
Interested in promoting
your business and/or Web site, but don’t have the big
budget for traditional advertising? This new book will
show you how to build, promote, and make money off of
your Web site or brick and mortar store using the
Internet, with minimal costs. Let us arm you with the
knowledge you need to make your business a success!
Learn how to generate more traffic for your site or
store with hundreds of Internet marketing methods,
including many free and low-cost promotions.
This
new book presents a comprehensive, hands-on,
step-by-step guide for increasing Web site traffic and
traditional store traffic by using hundreds of proven
tips, tools, and techniques. Learn how to target more
customers to your business and optimize your Web site
from a marketing perspective. You will learn to target
your campaign, use keywords, generate free advertising,
search-engine strategies, learn the inside secrets of
e-mail marketing, how to build Web communities,
co-branding, auto-responders, Google advertising, banner
advertising, eBay storefronts, Web-design information,
search-engine registration, directories, and real-world
examples of what strategies are succeeding and what
strategies are failing. 288
Pages • Item # HIA-01 • $24.95
The Ultimate Guide to Search Engine
Marketing: Pay Per Click Advertising Secrets Revealed
Is your ultimate goal to have more customers come to
your Web site? You can increase your Web site traffic by
more than 1,000 percent through the expert execution of
Pay Per Click Advertising. With PPC advertising you are
only drawing highly qualified visitors to your Website!
PPC brings you fast results and you can reach your
target audience with the most cost effective method on
the Internet today.
Pay per click, or PPC, is an advertising technique that
uses search engines where you can display your text ads
throughout the Internet keyed to the type of business
you have or the type of products you are promoting.
Successful PPC advertising ensures that your text ads
reach the right audience while your business only pays
for the clicks your ads receive!
Master the art and science behind Pay Per Click
Advertising in a matter of hours. By investing a few
dollars you can easily increase the number of visitors
to your Web site and significantly increase sales! If
you are looking to drive high quality, targeted traffic
to your site, there is no better way than to use cost
per click advertising. Since you only pay when someone
actually clicks on your ad, your marketing dollars are
being used more effectively and efficiently compared to
any other advertising method.
By 2010, online marketers will spend $7 billion dollars
on PPC advertising (JupiterResearch). Thousands of
companies will waste precious advertising dollars this
year on ineffective or poorly organized PPC campaigns.
There is an art form to this method of advertising, and
that is what this new book is all about. In this book we
show you the secrets of executing a successful,
cost-effective campaign.
The key to success in PPC advertising is to know what
you are doing, devise a comprehensive and well-crafted
advertising plan, and know the relationships between
your Web site, search engines, and PPC advertising
campaign methodology. This groundbreaking and
exhaustively researched new book will provide everything
you need to know to get you started on generating
high-volume, high quality leads to your Web site. This
new book will teach you the six steps to a successful
campaign: Keyword Research, Copy Editing, Setup and
Implementation, Bid Management, Performance Analysis,
Return on Investment, and Reporting and Avoiding PPC
Fraud.
In addition, we spent thousands of hours interviewing
hundreds of today’s most successful PPC masters. This
book is a compilation of their secrets and proven
successful ideas. Additionally, we give you hundreds of
tips and tricks to ensure your Web site is optimized for
maximum search engine effectiveness to drive business to
your web site and increase sales and profits. In this
book you will find actual case studies from companies
who have used our techniques and achieved unprecedented
success. If you are interested in learning hundreds of
hints, tricks, and secrets on how to implement Pay Per
Click advertising, optimize your Web site for maximum
search engine effectiveness, develop a cost-effective
marketing campaign, and ultimately earn enormous
profits, then this book is for you.
ISBN-10:0-910627-99-1
• ISBN-13:978-0-910627-99-3
• Item #UGS-01 • $ 24.95
The Complete Guide to E-mail Marketing:
How to Create Successful, Spam-Free Campaigns to Reach
Your Target Audience and Increase Sales
Researchers estimate that by 2008 e-mail marketing
revenues will surpass $1.8 billion dollars annually. Are
you getting your share? According to Jupiter Research,
93 percent of U.S. Internet users consider e-mail their
top online activity. E-mail is a fast, inexpensive, and
highly effective way to target and address your
audience. Companies like Microsoft, Amazon.com, Yahoo,
as well as most Fortune 1000 firms are using responsible
e-mail marketing for one simple reason. It works! And it
generates profits immediately and consistently!
In this new groundbreaking book you will learn how to
create top-notch e-mail marketing campaigns, how to
build stronger customer relationships, generate new
qualified leads and sales, learn insider secrets to
build your e-mail list quickly, deal with spam filters,
and the optimum days and times to send your e-mails.
You will have step-by-step ways to:
- Build your business quickly using responsible, ethical
e-mail marketing,
- Leverage your current Web site, using auto responders
- Write effective e-mail advertising copy
- Develop newsletters
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Put the subscription form on your site
- Use pop ups
- Use single or double opt-in subscriptions
- Increase the response rate of your offer dramatically
- Format your e-mail so that it will be received and
read
- Choose between text or HTML e-mail (and why)
- Reduce advertising expenses
- Have measurable marketing results with instant
feedback
- Automate the whole e-mail marketing process
In addition, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today’s
most successful e-mail marketing experts. This book
contains their secrets and proven successful ideas,
including actual case studies. If you are interested in
learning hundreds of hints, strategies, and secrets on
how to implement effective e-mail marketing campaigns
and ultimately earn enormous profits, then this book is
for you.
ISBN-10:978-1-60138-042-5
• ISBN-13:1-60138-042-9
• Item #GEM-01 • $24.95
The Complete Guide to Google
Advertising—Including Tips, Tricks, & Strategies to
Create a Winning Advertising Plan
Are you one of the many who think Google is simply a
search engine? Yes, it is true that Google is the most
popular search engine on the Web today. More than 275
million times a day, people use Google and its related
partner sites to find information on just about any
subject. Many of those people are looking for your
products and services. Consider this even if you don't
have a Web site or product. There are tremendous
opportunities on the Internet and money to be made using
Google.
Google has created numerous marketing and advertising
products that are fast and easy to implement in your
business today including Adsense, Adwords, and the
Google APIs. This new book takes the confusion and
mystery out of working with Google and its various
advertising and marketing programs. You will learn the
secrets of working with Google—without making costly
mistakes. This book is an absolute must-have for anyone
who wants to succeed with advertising on Google. This
book teaches you the ins and outs using all of Google's
advertising and marketing tools. You will instantly
start producing results and profits.
In addition to the extensive research placed in the
book, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today’s
most successful Google advertising experts. This book
contains their secrets and proven successful ideas,
including actual case studies. If you are interested in
learning hundreds of hints, tricks, and secrets on how
to implement effective Google marketing campaigns and
ultimately earn enormous profits, then this book is for
you.
ISBN-10:1-60138-045-3
• ISBN-13:978-1-60138-045-6
• Item #CGA-01 • $24.95
The Secret Power of Blogging: How to
Promote and Market Your Business, Organization, or Cause
with Free Blogs
Blog is short for weblog. A weblog is a journal (or type
of newsletter) that is updated often and intended for
the general public. Blogs generally represent the
personality of the author or the Web site. In July 2006
the Pew Internet & American Life Project estimated that
the US "blog population has grown to about 12 million
American adults", some 8% of US adult internet users.
The number of US blog readers was estimated at 57
million adults (39% of the US online population).
If you have a product, service, brand or cause that you
want to inexpensively market online to the world then
you need to look into starting a blog. Blogs are ideal
marketing vehicles. You can use them to share your
expertise, grow market share, spread your message and
establish yourself as an expert in your field, for
virtually no cost. A blog helps your site to rank higher
in the search engines. This is because Google and the
other search engines use blogs because of their
constantly updated content.
Tiny one person part time businesses use blogs as well
as companies like Microsoft, Apple, Nike, General
Motors, Amazon.com, Yahoo. Most Fortune 1000 firms are
using responsible Blogs and Blog marketing as well as
advertising on blogs for one simple reason, It works!
And it generates profits immediately and consistently!
In addition many blogs earn additional revenue by
selling advertising space on their niche targeted blog.
In this new groundbreaking book you will learn how to
create top-notch Blog marketing campaigns, how to build
stronger customer relationships, generate new qualified
leads and sales, learn insider secrets to build your
readership list quickly.
You will have step-by-step ways to:
- Build your business quickly using responsible, ethical
Blog marketing
- Get your blog into search engines
- Learn Blog marketing strategies
- Step-by-step guide for increasing Web site traffic
with your blog
- Leverage your current Web site,
- Write effective Blog copy
- Write winning subject lines
- Get high click-through rates
- Format your messages
- Increase the response rate of your offer dramatically
- Attract Advertisers
- Have measurable marketing results with instant
feedback
In addition, we spent thousands of hours interviewing,
e-mailing, and communicating with hundreds of today's
most successful Blogging experts. This book contains
their secrets and proven successful ideas, including
actual case studies. If you are interested in learning
hundreds of hints, strategies, and secrets on how to
implement a highly effective Blog marketing campaigns
and ultimately earn enormous profits, then this book is
for you.
•
978-1-60138-009-8
•
1-60138-009-7 ITEM #POB-02
•
$24.95
Returning From the War on Terrorism: What Every Veteran
Needs to Know to Receive Your Maximum Benefits
According to the U.S. Census Bureau, there are
approximately 26 million veterans in the United States.
As of January 2007, more than 1.6 million U.S.
servicemen and women had tours of duty in Afghanistan
and Iraq. When not on active duty, more than 20 percent
of these vets do not have health care coverage, and many
more are unaware of the hundreds of benefits to which
they have access. As a result, many are suffering
financial strain during and after deployment.
This is a discouraging statistic because the federal and
state governments, as well as private foundations, have
scholarships and military discounts available only to
veterans. There are billions of dollars in aid
available, waiting to be claimed, but the problem is
finding and properly applying for these programs. This
groundbreaking new book will provide help to those
heroic Americans who have answered our government's call
to duty. You will find all contact information and Web
sites included, making it easy to apply for the benefits
you are entitled to, while meeting the requirements of
the Department of Veterans Affairs and other
organizations and private institutions.
Here is a small sampling of what you will learn about:
the GI Bill, scholarships, grants, companies that offer
military discounts, GI Bill eligibility, details of VA
loans, National Guard GI Bill, benefits after service,
veterans' employment, education, and training programs,
VA-guaranteed home loan, GI Bill Apprenticeship and OJT
Program, Vocational Rehabilitation and Employment
(VR&E), Reserve Education Assistance Program (REAP),
disability compensation, employment and training,
frequently asked questions, asking for local discounts,
GI Bill education programs, homeless veterans programs,
state veteran benefits directory, survivor benefits, VA
appeals process, VA benefits explained, VA hospitals and
facilities, veteran disability compensation, veterans'
health care, veterans' life insurance, veterans' pension
programs, vocational rehabilitation, burial and memorial
benefits. If you are in the military now, a veteran, or
a military family member, you will find this resource
invaluable. Item# 9781601381507 $21.95
The
Complete Guide to Affiliate Marketing on the Web: How to
Use and Profit from Affiliate Marketing Programs
Affiliate marketing is a highly profitable online
advertising method in which Web site merchants pay
independent third parties to promote the products or
services of an advertiser on their Web site. In other
words, affiliate marketing involves posting a company's
banner on your Web site or blog and attempting to send
visitors to their Web site. If someone clicks on that
banner or goes to that site and buys something, you will
be paid a commission. While some affiliates pay only
when a sale is made, some selling big ticket items like
cars, credit cards, travel, and so forth have modified
the model and pay for qualified leads. Affiliate
marketing is now viewed as a key component of a
company's online marketing strategy.
Affiliate marketing is an advertising technique that
originally was developed by Amazon.com. In this new book
you will learn how to master the art and science behind
affiliate marketing in a matter of hours. By investing a
few dollars you can easily increase the number of
visitors to your Web site and significantly increase
sales. If you want to drive high quality, targeted
traffic to your site, there is no better way than
affiliate marketing. Since you only pay when a sale is
made, your marketing dollars are being used more
effectively and efficiently compared to any other
advertising method.
The keys to success in affiliate marketing are knowing
what you are doing, devising a comprehensive and
well-crafted advertising plan, and knowing the
relationships between your Web site, search engines, PPC
advertising, and campaign methodology. This
groundbreaking and exhaustively researched new book will
provide everything you need to know to get you started
on generating high-volume, high quality leads. You will
learn the six steps to a successful campaign: keyword
research, software needed, copy editing, setup and
implementation, performance analysis, return on
investment, and reporting and avoiding PPC fraud.
In addition, we spent thousands of hours interviewing
hundreds of today's most successful affiliate marketing
masters. This book is a compilation of their secrets and
proven successful ideas. Additionally, we give you
hundreds of tips and tricks to ensure your Web site is
optimized for maximum search engine effectiveness, which
will drive business to your Web site and increase sales
and profits. You will find actual case studies from
companies who have used our techniques and achieved
unprecedented success. If you are interested in learning
hundreds of hints, tricks, and secrets on how to
implement affiliate marketing, optimizing your Web site
for maximum search engine effectiveness, developing a
cost-effective marketing campaign, and ultimately
earning enormous profits, this book is for you. Item#
9781601381255 $24.95
How
to Open & Operate a Financially Successful Web Site
Design Business: With Companion CD-ROM
According to a 2007 survey by Netcraft, there are more
than 108 million Web sites worldwide. Every Web site
needs to be designed. The Pricing & Ethical Guidelines
Handbook published by the Graphic Arts Guild reports
that the average cost of designing a Web site for a
small corporation can range from $7,750 to $15,000. It
is incredibly easy to see the enormous profit potential.
Web design businesses can be run part- or full-time and
can easily be started in your own home. As such, they
are one of the fastest growing segments of the Internet
economy. This new book will teach you all you need to
know about getting your own Web site design business
started in the minimum amount of time.
Here is the manual you need to cash in on this highly
profitable segment of the industry. This new book is a
comprehensive and detailed study of the business side of
Web site design. This superb manual should be studied by
anyone investigating the opportunities of opening a Web
design business and will arm you with everything you
need, including sample business forms, contracts,
worksheets and checklists for planning, opening, and
running day-to-day operations, plans and layouts, and
dozens of other valuable, time-saving tools that no
entrepreneur should be without.
While providing detailed instructions and examples, the
author leads you through finding a location that will
bring success, drawing up a winning business plan (the
Companion CD-ROM has the actual business plan that can
be used in MS Word), buying (and selling) a Web design
store, pricing formulas, sales planning, tracking
competitors, bookkeeping, media planning, pricing, copy
writing, hiring and firing employees, motivating
workers, managing and training employees, accounting
procedures, successful budgeting, and profit planning
development.
By reading this book, you will become knowledgeable
about basic cost control systems, retail math and
pricing issues, Web site plans and diagrams, software
and equipment layout and planning, legal concerns, sales
and marketing techniques, IRS reporting requirements,
customer service, direct sales, monthly profit and loss
statements, tax preparation, public relations, general
management skills, low and no cost ways to satisfy
customers and build sales, and low cost internal
marketing ideas, as well as thousands of great tips and
useful guidelines.
The manual delivers literally hundreds of innovative
ways to streamline your business. Learn new ways to make
your operation run smoother and increase performance.
Shut down waste, reduce costs, and increase profits.
Business owners will appreciate this valuable resource
and reference it in their daily activities as a source
for ready-to-use forms, Web sites, operating and cost
cutting ideas, and mathematical formulas that can be
easily applied. The Companion CD-ROM contains all the
forms in the book, as well as a sample business plan you
can adapt for your own use. Item# 9781601381439 $39.95
Google Income How Anyone of Any Age, Location, and/or
Background Can Build a Highly Profitable Online Business
with Google
Google is the largest internet company in the world. In
the 2006 fiscal year, they managed to generate more than
$6 billion in profit and more than 90% of that income is
generated through the use of their advertising program
AdWords, a program that paid out more than $3 billion in
the same year to advertising partners. The opportunity
to make money with Google is so great that entire
companies have been built around working with the search
and advertising giant and if you are properly situated,
you can tap into that market and start generating your
own massive profits.
There
are dozens of ways to start making money with Google and
because of its digital nature, anyone can do it from
anywhere in the world. This book leaves absolutely no
stone unturned in cataloging for you every possible
method through which you can generate and maintain
steady income streams through the world's largest search
engine.
Starting with a fundamental discussion of why your
online business is different from any form of business
ever run in history, you will learn everything you need
to know to use Google to create and run your business
online. Google's ample supply of tools in the form of
Google Base will allow you to list, promote, and sell
products that will provide you the foundation of a solid
business and this book will walk you through the process
of utilizing that service.
You will learn how to utilize Google Base to list a
single item at a time, or to create an entire store
front. You will learn how to tap into Google's API and
create your own high quality, customized storefront that
is unlike anything you have worked with before. Learn
how to use your own XML and spreadsheet files for quick
product descriptions and a streamlined interface while
taking advantage of Google's dozens of different posting
categories such as Housing, Vehicles, Services, Jobs,
and Vacation Rentals.
You will learn how craft a winning listing, utilizing
the right balance of carefully selected information,
well placed imagery, and the right target audience. You
will learn how to optimize your postings to work in
tandem with your websites and to rank highly in Google's
most up to date search algorithm. You will also learn
how to start implementing Google's swarm of services
such as YouTube, Blogger, Orkut, and Gmail to promote
and build your business across multiple social and
interactive web platforms, drawing traffic and attention
from every corner of the web.
With the help of web and business experts and many in
depth interviews, we have compiled chapter after chapter
of advice that will guide you through the process of
understanding the inner workings of Google's business
and advertising opportunities, as well as how you can
best market your business within those tools. A special
chapter is included to guide you through the tricky
labyrinth of mistakes that can actually hurt you when
selling and marketing through Google, ensuring that you
consistently make the most of your postings and
marketing efforts. For any business, new or old, looking
to the Internet as a tool, this book is an essential
resource to help you make money, take advantage of
Google's countless resources, and stay on top of the
multibillion dollar Ecommerce industry.
Item#9781601383006 $24.95
How
to Stop E-Mail Spam, Spyware, and Computer Viruses from
Ruining Your Computer The Complete Guide for Your Home
and Work
It seems like everywhere you go on the Internet, there
is spam, spyware, and the risk of viruses infecting your
computer and ruining your online experience. In
businesses alone, according to Nucleus Research Inc.
spam costs more than $712 per employee each year in
productivity and computing resources. Spyware slows
computers, ruins files, and can result in stolen
information. According to the same Nucleus Research
report, the estimation on money lost by businesses due
to computer viruses ranges between $100 million and $2
billion annually depending on how the total is
calculated, and the cost continues to rise as every
major company moves to fully digital workplaces.
What this means for everyday users like you and the
business you work for is that every time you download a
computer virus or click on a spam e-mail on accident,
you are wasting money, endangering your computer, and
risking the loss of information. This complete,
revolutionary book has compiled all of the vital
information you need to make sure that you are able to
combat the billion dollar risk of incursive software
infecting your home and work computers. You will learn
why there is so much spam in your inbox, how the spammer
thinks and what the goals of spyware and viruses
actually are. You will then learn how you can start spam
proofing your inbox by never giving away personal
information and using secure e-mail clients. You will
learn how companies get spyware onto your hard drive and
what you can do to block it from appearing. Learn which
viruses have caused the most damage and how they infect
your computer and which software is most effective in
blocking the download and infestation of them onto your
hard drives.
You will learn the value of a good firewall, what it
does to stop the ill will of spammers and hackers and
what actions you can take to block the breach of your
firewall and your computer's defenses. Learn how to
remove spyware from your computer and make sure you are
not giving away personal or valuable work information
and then learn how to lock down your inbox and desktop
to keep that software from returning. Learn what to do
when you do get a virus and how to return your computer
to the state of security it was in beforehand. Most
importantly, with the valued input gathered from
countless interviews with computer security and safety
experts, you will learn how you became such a large
target for all that spam. Learn what is it that you are
doing that makes it so easy for spammers to fill your
inbox. Once you have tackled the source of the problems,
as outlined in this book, you will never again need to
worry about the incursive, destructive effects of spam,
spyware, and computer viruses.
Item#9781601383037 $24.95
How
to Build Your Own Web Site With Little or No Money The
Complete Guide for Business and Personal Use
Web sites are an essential tool that every business must
have in today's economy. Only 15 years ago, you could
count the number of Web sites in the world with five or
six digits; today there are between 15 and 30 billion
active Web sites and millions more being added every
day. Creating a Web site can be a great way to market a
new product, promote your business plan, promote
yourself, or simply share a few details about your life
with the world.
The cost of creating a Web site has risen right
alongside the number of Web sites created though and
many people are nervous about being able to utilize this
revolutionary medium without breaking the bank. This
book has been created for just such people, outlining
for you in perfect detail everything you need to know to
create a traffic attracting Web site, while spending
little or no money at all. There are countless resources
available, and when you put them all together, they
provide a complete toolkit that can make anyone a top
notch Web site in no time flat.
You will learn how to buy a domain name and host your
Web site for less than $15, with no additional fees
charged to your account. You will learn how to use open
source software like Wordpress, Joomla, and Mambo to
create a platform on which you can build anything you
want. You will learn how blogging has made Web site
creation easier than ever and how sites like Squidoo,
Facebook, and MySpace allow you more freedom to build
traffic and draw more attention to what you are
advertising at any given time.
You will learn how to use common software to edit and
tweak your Web sites and how to read the basic code that
all Web sites are created in. In addition, an entire
chapter is devoted to teaching you how to promote your
Web site and draw traffic to it, without spending a dime
in the process. You will learn why information is the
most valuable asset on the market and how you can become
an expert in a niche of your choosing, making money to
cover any fees associated with your Web site.
With the added resource of hours of interviews with web
professionals you will learn which free resources not to
use and which ones to outright avoid, as well as how to
find and install open source modules and tools to
enhance the look and feel of your site. You will learn
where you can find copyrightfree images to use on your
Web sites and how to get free copy that will draw
traffic and entertain your visitors. You will learn how
to keep a free Web site from falling into the traps the
major search engines set to stop spam and ultimately how
to leverage new friends, business contacts, and
interactions out of your Web site. If you are now, or
have ever, considered starting your own Web site before,
this book will map the way for you. Item#9781601383044
$24.95
