Instagram puts a different take to social media for the reason that it lets the pictures do the talking. As the cliche goes “a picture paints a thousand words” and that is what Instagram is highlighting. It’s even safe to say that it took advantage of the great cameras that smartphones have these days and it made people become more conscious of taking better photos.
But aside from expressing oneself through Instagram, it also used to doing business. And it should be because it has all of the makings of a really good marketing platform. It has millions of users worldwide and its free. The only thing that a company needs to do now is to have brand awareness and they will get many people to check on their brand. In current times Instagram is dominated by both sponsors and influencers.
The sponsors: The sponsors are the companies themselves. These companies are looking for ambassadors (influnecers) to sponsor and endorse their products. It’s a good way to get their products out there utilizing the influencer’s mass followers to raise brand awareness and potentially get a sale. It’s cheaper versus hiring celebrities and it simply works! The problem is, where to look for influencers to represent the brand because it can’t just be anybody.
The influencers: The influencers are individuals or groups that has a ton of followers on Instagram and other platforms like Facebook, Twitter, and youtube just to mention a few. They have thousands to millions of followers that make them the perfect people to be sponsored because they are under celebrity status but people know them. They usually do the things that they do and get paid on their services of promoting various products and even get paid by making videos.
Instagram business: In Instagram, both sponsors and influencers exist. They both share the same platform but at times are having a hard time meeting the perfect match. This is where platforms like costory.com come into the picture. This place offers an easier way to connect sponsors to influencers and vice versa. Making the process of looking and making it happen easier. For Instagram marketing hong kong, visit the link.
Instagram just like other popular social media platforms have paved the way for a cost-saving approach to marketing and connecting to people that can do the marketing. The only thing is that the strength of Instagram to be a potential marketing tool can also be its weakness since there are a lot of people that a sponsor or an influencer has to check on in order to find their best match. Good thing that there are sites out there that help connect them to their perfect match. To know more, visit the link https://costory.co/en/home/.